Facebook moms and dad posts initial earnings decrease as a public company

Facebook is in decline.

Meta, Facebook’s moms and dad business, reported income of $28.8 billion for the three months finishing in June, a 1% drop from the prior-year quarter and also its very first year-over-year profits decline since going public in 2012.

The company’s earnings fell far more dramatically. Net income during the quarter declined 36% year-over-year to virtually $6.7 billion, a substantial turnaround from the year prior when its revenue doubled. Meta reported a 14% year-over-year decline in the typical cost per ad, an unpleasant indication as on the internet ad need deteriorates due to the current economic decline.

The number of month-to-month active users on the Facebook application likewise declined somewhat from the first quarter of 2022, from 2.936 billion to 2.934 billion. On a conference call with analysts on Wednesday, Meta CEO Mark Zuckerberg stated the decline was expected and also associated it “to internet obstructs related to the battle in Ukraine.”

” The number of people making use of Facebook daily remains to expand,” he claimed.

Meta’s results follows weeks of threatening records that the company would certainly go back to a stricter performance evaluation process and also aim to boost worker efficiency as it looks for to weather a period of reducing development as well as tough competition from more recent competitors such as TikTok. Those obstacles are accompanying bigger macroeconomic stress, consisting of increasing inflation and also economic crisis worries.

Zuckerberg said earlier this month that the firm would certainly cut plans to hire designers by a minimum of 30% this year, informing employees in a Q&A that “this may be among the worst declines that we’ve seen in current background,” according to a Reuters record. In its earnings report Wednesday, the company said it has “decreased our hiring and also overall expense growth prepares this year to represent the more tough operating environment while continuing to straight sources towards our company priorities.”

” Several groups are going to diminish to make sure that we can move power to various other locations within the business,” Zuckerberg stated on the teleconference.

Still, the business’s sales decline is anticipated to proceed right into following quarter. Meta claimed it anticipates profits for the current quarter to be in between $26 billion and also $28.5 billion. Also at the high end, that would certainly note a 1.76% decrease from the previous year.

Meta indicated reduced revenue from its VR system, Fact Labs, as well as continuous weakness in online marketing demand caused by financial unpredictability as factors behind the guidance. Various other technology companies, consisting of Twitter and Break, are additionally challenging tightened marketer budgets amid the economic slump. Meta was currently battling after Apple’s app monitoring changes made it more difficult to target ads.

Meta shares fell as much as 5% in after-hours trading Wednesday following the profits record prior to recoiling rather.

Hrs before the revenues record went down, the FTC transferred to obstruct Meta’s acquisition of VR firm Within, affirming that the tech titan is illegally trying to expand its “virtual reality empire.” While Meta called the injunction “incorrect on the truths and the legislation,” it highlights the possible regulatory obstacles the business deals with in growing its virtual reality organization.

The risks are high for the firm with that particular department. Meta has bet its future on a still largely hypothetical variation of the net called the “metaverse” that depends on online as well as augmented truth innovations. Which change is costly: Meta stated it shed $2.8 billion during the quarter from its Truth Labs unit.

Meta CFO Dave Wehner stated during the Wednesday phone call that mergers as well as procurements are “most definitely a component” of its method to develop the metaverse and also “we’ll continue to check out purchases going forward” despite the challenge by the FTC.

” The social media company deals with a number of difficulties in the months ahead, generally a stagnation in earnings growth because of minimized advertisement spending, as well as a lack of innovation as well as introduction of brand-new straightforward attributes,” Investing.com senior analyst Jesse Cohen claimed in an investor note following the revenues report. On top of that, Cohen stated, financiers additionally “need to bother with the unfavorable effect of prospective regulatory actions by the U.S. federal government.”

On the call, Zuckerberg also commented on its relocate to expand the variety of recommended blog posts Facebook and Instagram customers see in their feeds compared to content from accounts they adhere to– something Zuckerberg has referred to as becoming a “exploration engine.” Earlier this week, user reaction versus such adjustments on Instagram struck fever pitch when an article calling to “Make Instagram once again” went viral as well as was reposted by Kim Kardashian and Kylie Jenner.

” As we are constructing out our discovery engine … I intend to be clear that we are still a social business,” Zuckerberg stated. He included that currently around 15% of material on individuals’ Facebook feeds (as well as somewhat extra on Instagram) is suggested by expert system from accounts they don’t adhere to. It anticipates those number to more than dual by the end of next year.

Meta principal running police officer Sheryl Sandberg attempted to assure financiers during Wednesday’s phone call– which will certainly be her last, after she announced she would certainly step down last month– by claiming, “Meta is a company that has shown extraordinary strength.”

” We have actually made big transitions, like the shift from desktop to mobile or Feed to Stories,” she stated. “The investments we’re making in Reels, in our exploration engine, business messaging, managing our ad system as well as especially in assisting to develop the metaverse represent massive chances for our service.”

Meta revealed another modification to its C-Suite on Wednesday. Wehner will certainly become Meta’s initial chief approach police officer on November 1, responsible for “the business’s method and business advancement.” Meta’s existing VP of financing Susan Li will certainly take control of the CFO work.

Instagram Adds New Age Confirmation Features to Better Detect and also Secure Younger Users

In the middle of ongoing issues around how social applications subject teens to unsuitable content, Instagram has revealed some brand-new actions to make certain that young people are being sufficiently recognized in the app, building on its existing devices to spot and also protect more youthful customers.

As discussed by Instagram:

” Starting today, we’re checking new choices for people on Instagram to confirm their age, beginning with individuals based in the US. If somebody attempts to edit their date of birth on Instagram from under the age of 18 to 18 or over, we’ll need them to verify their age using among three options: upload their ID, record a video clip selfie or ask mutual friends to confirm their age.”

The broadened effort will dramatically boost Instagram’s capacity for determining underage customers, with the main enhancement being a new video clip selfie procedure, in collaboration with Yoti, which can supply AI-based quotes on a person’s age.

As detailed in the video, Yoti’s system is educated on a significant dataset of anonymous photos of a diverse series of individuals from all over the world. Based upon this, Yoti’s process has the ability to accurately estimate an individual’s age from a video selfie by referencing a variety of specifications.

That’ll give an additional level of defense within Instagram’s systems, in cases where there’s a question regarding a customer’s age.

Instagram age confirmation
Yoti is already a leading age verification supplier for several sectors all over the world, as well as the added monitoring procedure is a significant upgrade in Meta’s tools.

And also as Meta notes (consistently), it will not maintain your video selfie on file, neither will certainly Yoti, so your privacy will certainly be protected in this process.

Along with this, Meta’s likewise adding a new ‘social vouching’ attribute to validate individual ages.

” [Social vouching] permits you to ask mutual followers to confirm exactly how old you are. The individual vouching must be at least 18 years of ages, need to not be guaranteeing anyone else during that time as well as will certainly need to satisfy other safeguards we have in location. The three individuals you select to attest you will certainly obtain a request to validate your age as well as will certainly need to react within three days.”

Instagram age confirmation
Meta as soon as had a comparable system in position for re-accessing locked accounts, with ‘Trusted Friends’ able to validate your identity. That’s since been diminished, yet this new process will certainly make use of a comparable system to verify a customers’ age, including an additional layer of confirmation.

The final brand-new procedure is the capability to submit your ID to validate your age.

” We will certainly use your ID to validate your age and assistance maintain our community safe. Your ID will certainly be kept securely on our servers and is erased within one month.”

Instagram age verification
Meta’s really eager, once again, to mention the momentary nature of this kind of data upload and also usage – that makes feeling, offered the various misuses of individual data that’s been submitted for similar objective.

In addition to all this, Meta likewise uses AI systems to recognize whether someone is a teenager or a grownup.

” AI assists us stop teens from accessing Facebook Internet dating, adults from messaging teens and helps teenagers from obtaining restricted ad material, as an example. Our goal is to broaden using this innovation extra widely throughout our innovations.”

In combination, this is a robust series of look for minor customers, and also while it will not completely quit children from logging right into its applications, it will certainly restrict the capability for minor customers to obtain complete accessibility to Meta’s platforms, which could be a big action in combating this vital issue.

As kept in mind, numerous investigations have actually discovered that social media sites platforms, including Instagram, can be damaging for young customers, in numerous methods, while underage use can also subject kids to predators and also improper content.

Those concerns have actually been intensified over the last 2 years, with the pandemic lockdowns compeling more kids online for home entertainment and social link. And with parents also working from house, it’s nearly impossible to be monitoring what your kid depends on every one of the time.

Added procedures such as this are a significant and vital step, and also once more, while it won’t stop every child from ripping off the system, the synergy will certainly limit the ability for youngsters to cheat their way right into Meta’s applications.

The following question, then, is whether these brand-new tools will certainly re-open conversation of an ‘Instagram for Kids’, which Meta was dealing with last year, but shelved after Frances Haugen’s ‘Facebook Info’ leakage.

The concern, at the time, was that offering children a devoted path into Instagram would only aggravate prospective injuries, as well as lead even more youngsters into the primary IG application – but perhaps, with boosted age sign in place to supply even more protection, that can give Meta another path to exploring this project in a much more acceptable, much safer means.

We’ll see where it goes, however Meta had actually been very eager to seek this suggestion.

Instagram Rules and Limits : What are the guidelines ?

Today, Instagram is very popular among people around the world. The purpose of this network is to publish more attractive and entertaining photos and videos. As a result, we can see more active environment on Instagram than other social networks. Keep reading this article to know more about Instagram Rules and Limits.

Instagram Rules and Limits

The Instagram app, like other apps in the field, includes a set of rules that users must follow in order to become a permanent member of the social network.

If a person wants to have a stable activity and be considered one of the most popular Instagram users, he/she must follow the rules of Instagram.

If you want to have a secure Instagram account, it is very important that you respect the rules set by Instagram. You should follow the legal restrictions of Instagram, including:

  • Amount of likes per day and hour
  • Amount of following and unfollowing per day
  • The amount of direct messages per day
  • The amount of messages per post
  • Number of characters allowed for each post
  • The amount of hashtags allowed for each post
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Who are the highest-earning Instagram influencers in 2022

One of the ways to earn money is through the Telegram channel or Instagram page or other social networks. In this article, we will introduce the most successful Instagram celebrities. We will also look at how to earn money on Instagram. Join us to get familiar with the highest-earning Instagram influencers in 2022.

Highest-earning Instagram influencers

The potential for monetization on social media is far more astounding than you might think. The celebrities and Instagram influencers earn exorbitant amounts of money for every post they make on these platforms.

This year, Hopper HQ, which works in the field of planning on Instagram, has published the annual list of the richest and most lucrative celebrities of this social network.

This ranking is based on internal Hopper HQ data as well as general data on the value of each post. The amount paid by each brand and the value of each Instagram post in terms of engaging and attracting the audience is also evaluated.

At the top of this list is Dwayne “The Rock” Johnson and the famous billionaire in the world of fashion and clothing, Kylie Jenner.

Of course, the amount of these revenues is not accurate because brands and influencers never disclose the amount of money exchanged. However, such staggering figures once again show the role of social media in advertising and Instagram marketing. In the following, we will present a list of the highest paid celebrities on Instagram.

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When is the Best Time to Post on Instagram in 2022 ?


With over 1 billion users, Instagram has without a doubt become one of the biggest social media platforms in the world. It’s also home to a very engaged user base. But how do you maximize engagement on Instagram? In order to answer to this one, you need to know the response to this question: When is the Best Time to Post on Instagram in 2022?

When is the Best Time to Post ?

Instagram is undeniably one of the most popular and widely used social media sites in the world. Primarily, Instagram used to be a social space for making friends, for creating simple yet beautiful images/ short video clips for personal and entertainment purposes, but now it is much more than that, today Instagram is a mecca for knowledge and awareness (sounds like the same thing eh?), Blogging, Advertising, Branding, Selling Products, and of course Entertainment and Photography. Those things above are the reason why Instagram is used by both Famous celebrities and Marketers.

Almost 1 billion people use Instagram every month and daily 200 million users visit at least 20 business profiles. Instagram has introduced various tools for businesses too, these tools help you know/ understand your target audience better.

But one of the key aspects to excel Instagram marketing is to know the best time to post, in order to increase Instagram followers and to get more Instagram engagement; whether it’s for your personal use or for your brand awareness if you post it on the right time, you might find yourself in the limelight.

Are you still not using Instagram as a marketer? Then you’re missing a potential platform that could catapult your brand to the next level.

As the Instagram algorithm focuses on the most recently posted content, it’s important to post your content when most of your followers are online to receive instant engagement from your followers.

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Some Useful and Essential Tips for an Instagram Travel Blogger

Do you ever endlessly scroll through a sea of Instagram travel accounts that it seems all people are doing is travel for a living? While it might look easy and effortless, people who share those stellar photos and videos actually put in a lot of work in what they do. So, if you want to try out a glamorous life of a Travel Blogger on Instagram, here’s what you need to do.

Instagram Travel Blogger

If you’re a travel influencer or blogger then welcome to the big bad world of running a business. You’re now a brand (even if it is a personal one) so everything you say, do and post about matters.

The key to being successful in any industry is figuring out how to differentiate yourself and stand out from the crowd.

Yes, there is competition in every market but since travel blogging and influencer marketing is a relatively new industry the good news is there is still room for everyone!

Becoming a travel Instagram influencer seems like a dream come true. Can you imagine getting paid to travel to beautiful places and post about it? To the casual observer, starting a travel Instagram account is as easy as going on vacation and posting a few photos of yourself looking wistfully at the sea with a caption that reads, “Vitamin Sea” or “Salty air, wind in my hair.”

But there is so much more to running a travel Instagram account than meets the eye. In fact, posting on Instagram like it’s your job can actually take a lot of the fun out of travel and social media if you don’t have a plan in place.

So, here are some useful and essential tips we’ve learned to stand out as a travel blogger or influencer.

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Instagram Reels Shopping: How to use it for content marketing ?

11 February 2020, Berlin: Influencer Diana the Lion opened her Instagram profile on her smartphone at the launch of the EU’s klicksafe initiative on Safer Internet Day as part of the SaferInternet campaign. To raise awareness of the issue of internet safety for children. Photo: Jens Kalaene/dpa-Zentralbild/dpa (Photo by Jens Kalaene/picture alliance via Getty Images)

Instagram launched a feature that allows shopping in Reels. Businesses and creators can now tag products when they create reels. Instagram Reels Shopping also allows creators to add a Branded Content tag to their reels to provide transparency.

Why did Instagram Roll out Reels Shopping?

Instagram is undoubtedly the best social media platform to be on right now. With 1 billion monthly active users, Instagram allows brands to connect with their potential shoppers, build a relationship, and grow a loyal following. This is why brands need to jump on every new feature released on the platform, including the latest content format— Instagram Reels.

Instagram Reels allows you to create interactive videos, add effects and stitch the video together right within the app. This content has an ‘Explore’ page of its own where people can view different reels back on the kind of content they like and engage with the profile more.

As an online store, Reels are a great asset to help you with your customer acquisition and amplify your social media growth. Let’s dive into why Instagram Reels are worth investing in.

As an exciting part of the shopping updates, Instagram launched Shopping in Reels. While the beta phase was earlier announced in October this year, the new feature is now rolling out to global creators and businesses using Instagram Shopping.

If users view a reel with product tags, they can tap “View Products” to buy, save, or learn more about products.

This update adds to the other ways Instagram users can shop through the app’s video formats, including content in Feed, Stories, IGTV and Live.

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Instagram Tools: 20 Essential Apps for Growing Your Following


With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the results you want.The Best Instagram Design Apps

Instagram Tools

To help you turbocharge your Instagram account, we’ve put together this list of the best Instagram apps for businesses—tools that will set your business apart, drive more customers to your online store, and help you understand how to make money on Instagram most effectively.

The best Instagram design apps

One of the most important parts of having an effective Instagram presence is filling your feed with stunning visuals that clearly communicate your brand’s identity and the value of your products.

Even if you aren’t a professional photographer, you can create great images with your smartphone and a few of the best Instagram design apps.

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How to Get Verified Badge on Instagram : A Complete Step-By-Step Guide

We have all seen the Verified Badge on Instagram. It is a small blue tick that appears next to an Instagram account’s name in search and on the profile.

This Verified Badge usually appears next to the names of celebrities or famous companies. A blue tick indicates the authenticity of a page on Instagram.

But does that mean that your page is not valid if you don’t have a blue tick? The answer is a big no.

In fact, the blue tick was a tool to distinguish real accounts from fake ones. Fake accounts usually pretend to be celebrities or famous brands for earning money and scams. You can try it yourself: enter the name of a well-known person in your Instagram Explorer section. Let’s start with a familiar name like Ricky Martin:

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How To Use Instagram Reels For Business ?


As a business owner, you probably know by now that video content and video marketing is really powerful for your business to grow for free online. Instagram Reels is a new way to build your community and grow your reach on Instagram. So here’s how you can use Instagram Reels For Business.

Use Instagram Reels For Business

In this article, you’ll discover how to use Instagram Reels for business.

It’s worth pointing out that not all reels (or TikTok videos for that matter) are just dancing or music. In fact, because business accounts don’t have the music option, you’re most likely going to have to find other ways to use these videos.

Why is Reels good for business?

  • Are you struggling with low engagement?
  • Do you want more followers?
  • Do you want free exposure?

The answer here is simple: try Reels.

In the last year, we have seen TikTok absolutely explode, and it’s no secret that Reels is Instagram’s play at TikTok.

As you know, Instagram is owned by Facebook. Facebook has already seen that TikTok is wildly popular. We think that Reels is Facebook’s way of getting into the arena of short form video content.

Reels is the middle child between Instagram Stories and IGTV. 

We have Instagram Stories on one hand, which are videos that disappear after 24 hours and they don’t live on your feed.  And then we have IGTV, which is really long form video content.

Instagram Reels are designed to be fast and fun and are packed full of special effects that make creating captivating and authentic content seriously easy.

This offers a great opportunity for businesses to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening community.

Therefore, If you’re already using Instagram for your business, it may be worth giving Instagram Reels a try. If TikTok’s rise to popularity is anything to go by, it could be worth getting in on the action, and quickly!

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