Instagram Reels Shopping: How to use it for content marketing ?

11 February 2020, Berlin: Influencer Diana the Lion opened her Instagram profile on her smartphone at the launch of the EU’s klicksafe initiative on Safer Internet Day as part of the SaferInternet campaign. To raise awareness of the issue of internet safety for children. Photo: Jens Kalaene/dpa-Zentralbild/dpa (Photo by Jens Kalaene/picture alliance via Getty Images)

Instagram launched a feature that allows shopping in Reels. Businesses and creators can now tag products when they create reels. Instagram Reels Shopping also allows creators to add a Branded Content tag to their reels to provide transparency.

Why did Instagram Roll out Reels Shopping?

Instagram is undoubtedly the best social media platform to be on right now. With 1 billion monthly active users, Instagram allows brands to connect with their potential shoppers, build a relationship, and grow a loyal following. This is why brands need to jump on every new feature released on the platform, including the latest content format— Instagram Reels.

Instagram Reels allows you to create interactive videos, add effects and stitch the video together right within the app. This content has an ‘Explore’ page of its own where people can view different reels back on the kind of content they like and engage with the profile more.

As an online store, Reels are a great asset to help you with your customer acquisition and amplify your social media growth. Let’s dive into why Instagram Reels are worth investing in.

As an exciting part of the shopping updates, Instagram launched Shopping in Reels. While the beta phase was earlier announced in October this year, the new feature is now rolling out to global creators and businesses using Instagram Shopping.

If users view a reel with product tags, they can tap “View Products” to buy, save, or learn more about products.

This update adds to the other ways Instagram users can shop through the app’s video formats, including content in Feed, Stories, IGTV and Live.

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Instagram Tools: 20 Essential Apps for Growing Your Following


With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the results you want.The Best Instagram Design Apps

Instagram Tools

To help you turbocharge your Instagram account, we’ve put together this list of the best Instagram apps for businesses—tools that will set your business apart, drive more customers to your online store, and help you understand how to make money on Instagram most effectively.

The best Instagram design apps

One of the most important parts of having an effective Instagram presence is filling your feed with stunning visuals that clearly communicate your brand’s identity and the value of your products.

Even if you aren’t a professional photographer, you can create great images with your smartphone and a few of the best Instagram design apps.

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How to Get Verified Badge on Instagram : A Complete Step-By-Step Guide

We have all seen the Verified Badge on Instagram. It is a small blue tick that appears next to an Instagram account’s name in search and on the profile.

This Verified Badge usually appears next to the names of celebrities or famous companies. A blue tick indicates the authenticity of a page on Instagram.

But does that mean that your page is not valid if you don’t have a blue tick? The answer is a big no.

In fact, the blue tick was a tool to distinguish real accounts from fake ones. Fake accounts usually pretend to be celebrities or famous brands for earning money and scams. You can try it yourself: enter the name of a well-known person in your Instagram Explorer section. Let’s start with a familiar name like Ricky Martin:

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How To Use Instagram Reels For Business ?


As a business owner, you probably know by now that video content and video marketing is really powerful for your business to grow for free online. Instagram Reels is a new way to build your community and grow your reach on Instagram. So here’s how you can use Instagram Reels For Business.

Use Instagram Reels For Business

In this article, you’ll discover how to use Instagram Reels for business.

It’s worth pointing out that not all reels (or TikTok videos for that matter) are just dancing or music. In fact, because business accounts don’t have the music option, you’re most likely going to have to find other ways to use these videos.

Why is Reels good for business?

  • Are you struggling with low engagement?
  • Do you want more followers?
  • Do you want free exposure?

The answer here is simple: try Reels.

In the last year, we have seen TikTok absolutely explode, and it’s no secret that Reels is Instagram’s play at TikTok.

As you know, Instagram is owned by Facebook. Facebook has already seen that TikTok is wildly popular. We think that Reels is Facebook’s way of getting into the arena of short form video content.

Reels is the middle child between Instagram Stories and IGTV. 

We have Instagram Stories on one hand, which are videos that disappear after 24 hours and they don’t live on your feed.  And then we have IGTV, which is really long form video content.

Instagram Reels are designed to be fast and fun and are packed full of special effects that make creating captivating and authentic content seriously easy.

This offers a great opportunity for businesses to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening community.

Therefore, If you’re already using Instagram for your business, it may be worth giving Instagram Reels a try. If TikTok’s rise to popularity is anything to go by, it could be worth getting in on the action, and quickly!

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