How To Use Instagram Reels For Business ?

As a business owner, you probably know by now that video content and video marketing is really powerful for your business to grow for free online. Instagram Reels is a new way to build your community and grow your reach on Instagram. So here’s how you can use Instagram Reels For Business.

Use Instagram Reels For Business

In this article, you’ll discover how to use Instagram Reels for business.

It’s worth pointing out that not all reels (or TikTok videos for that matter) are just dancing or music. In fact, because business accounts don’t have the music option, you’re most likely going to have to find other ways to use these videos.

Why is Reels good for business?

  • Are you struggling with low engagement?
  • Do you want more followers?
  • Do you want free exposure?

The answer here is simple: try Reels.

In the last year, we have seen TikTok absolutely explode, and it’s no secret that Reels is Instagram’s play at TikTok.

As you know, Instagram is owned by Facebook. Facebook has already seen that TikTok is wildly popular. We think that Reels is Facebook’s way of getting into the arena of short form video content.

Reels is the middle child between Instagram Stories and IGTV. 

We have Instagram Stories on one hand, which are videos that disappear after 24 hours and they don’t live on your feed.  And then we have IGTV, which is really long form video content.

Instagram Reels are designed to be fast and fun and are packed full of special effects that make creating captivating and authentic content seriously easy.

This offers a great opportunity for businesses to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening community.

Therefore, If you’re already using Instagram for your business, it may be worth giving Instagram Reels a try. If TikTok’s rise to popularity is anything to go by, it could be worth getting in on the action, and quickly!

How To Use Instagram Reels For Business

Here are six ways that Instagram Reels can grow your business for free online:

1. Reels For Business: Showcase Your Products

Reels offer a great chance to do a little show and tell. Highlight the best features of your product and share the benefits of using it.

And if you don’t have a product-based business, don’t worry. You can still use Reels to highlight your service-providing work as well.

Sharing services on Reels gives you the chance to show off your brand’s style and the way you do things differently.

They’re also a great way to tell a story, spice up testimonials and reviews, or even build anticipation for an upcoming launch.

2. Share Educational Content on Reels

Posting educational content is a great place to start — give your followers your top 5 travel tips, teach them how to get the perfect photo, or show them how to style a skirt 5 ways.

Take Paris-based food studio, the social food, for example. They only have a few Instagram Reels but they quickly found their niche: sharing recipes with their products.

3. Instagram Reels For Business: Create Authentic Content

When Instagram Stories entered the scene in 2016, few could have predicted just how successful the fun and informal ephemeral format would prove to be. If Instagram Stories is anything to go off of, Reels could be even bigger.

This offers a great opportunity for businesses to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening community.

You don’t have to save your personality for other apps, now you can showcase it all on your Instagram. All your followers have to do is slide on over to the new Instagram Reels tab.

And what’s even better? You’ll reach a whole new audience doing so. Your Reels will show up on users’ Reels tab and just like that, they’ll be able to tap the follow button right away.

4. Good Reels for business: Give Followers A Peek Behind The Scenes

Your customers (whether they’re current or soon-to-be) will love seeing behind the curtain a bit.

So, try using Reels to show your product being made, your service being delivered, that can’t-miss photoshoot moment or even your office day-to-day.

A “typical day” video is a great chance for personal brands to give customers and clients a real sense of their work lifestyle and can be helpful for highlighting how a product fits into someone else’s daily routine.

This type of Instagram content makes your audience feel like they’re part of your inner circle. (And that’s a wonderful feeling.)

5. Share Inspirational Content on Reels

The next way your business can grow using Instagram Reels is by sharing inspiration.  Yes, people follow accounts to feel inspired.

So how can you as a business help someone feel inspired about:

  • Health – maybe the physical form they want to achieve or how they want to feel.
  • Wealth – as in how they want their business or personal finances to grow.
  • Relationships – how they can cultivate more satisfying relationships in their life

The key here is to really focus on the after. Your audience is probably in the before phase of how you help them.  So when you’re creating inspirational video, you really want to illustrate the after.

6. Reels for business: Showcase Your Community

Next way your business can grow through Reels is by showcasing your community. This is the perfect way to make it not about you, but about your audience.

  • What client can you feature?
  • Which customer review can you showcase?
  • Which Facebook group member can you highlight?
  • Whose business can you shout out?

Reels is a great way for you to shout out other businesses or customers, which also helps people know that your offer works for other people too.

Trying out Instagram Reels for your business

While we’re never going to say “Do what everyone else does” it’s definitely fun to get inspired by others who do similar work.

And, since Reels is still relatively new, it’s always a good idea to jump in and try things out because you’ll be among the first in your field to use this new feature.

This means more eyes on your Reels than on other forms of social media and more chances to connect with people who you can invite into your audience.

Once you’ve started trying out Instagram Reels for your business, check out how many times a Reels video has been “liked” and shared. This information can help you make future content-creation decisions!

And don’t forget to add Reels into your overall marketing plan so you can decide what kind of content to make when.

5 Brands Successfully Using Instagram Reels

Even in its infancy, Reels is proving to be a space for relatable bite-sized content that keeps you coming back for more.

With a handful of brands and businesses already using Reels, some are already using it to successfully grow their business (and actually go viral doing so!). You can use this examples to create wonderful Reels for your own business:

1. Sephora France

With over 300K views on each of their Reels, it seems like Sephora France has already mastered the Instagram Reels game!

Their Reels are a combination of captivating makeup tutorials, product demos, and on-brand user-generated content.

2. Louis Vuitton

Louis Vuitton’s Reels are high quality, stunning, and super creative — and it’s working for them! Every single one of their Reels has gone viral, with an average of 5 million views.

The global fashion brand is using Instagram Reels to promote new collections. In their latest set of Reels, they’re showcasing the #LVCruise.

3. My Paris Portraits

In simple and short Reels, My Paris Portraits tells a story, taking her followers with her as she explores and enjoys summer in Paris.

4. FastandFood

FastandFood uses Reels to share quick bites of content — sharing high-quality food videos from restaurants all over Paris. Not only is this a great resource for their followers but it’s also an awesome opportunity for the featured restaurants to gain traction.

5. Junesixtyfive

Fashion influencer, Junesixtyfive, uses Instagram Reels as an extension of her feed. Her most popular video where she’s showcasing different outfits — a trend made popular on TikTok — already has a whopping 2.1 million views.

Ready to Grow Your Business Using Instagram Reels?

With Reels, you’ll create videos to:

  • Get MORE visibility in your market
  • ​Drive steady traffic to your videos and business, months after posting
  • Connect with your audience in a way that suits your personality – whether that’s on or off camera!​

Not only will it be a space for brands and businesses to share creative content, but it will also be an additional way for advertisers to push their products. Similarly to how advertisers can place adverts between Instagram Stories, we predict the advertising options will be quite similar.

Instagram Reels may also be another way for brands and businesses to better understand their Instagram community even further.