Instagram Reels Shopping: How to use it for content marketing ?

11 February 2020, Berlin: Influencer Diana the Lion opened her Instagram profile on her smartphone at the launch of the EU’s klicksafe initiative on Safer Internet Day as part of the SaferInternet campaign. To raise awareness of the issue of internet safety for children. Photo: Jens Kalaene/dpa-Zentralbild/dpa (Photo by Jens Kalaene/picture alliance via Getty Images)

Instagram launched a feature that allows shopping in Reels. Businesses and creators can now tag products when they create reels. Instagram Reels Shopping also allows creators to add a Branded Content tag to their reels to provide transparency.

Why did Instagram Roll out Reels Shopping?

Instagram is undoubtedly the best social media platform to be on right now. With 1 billion monthly active users, Instagram allows brands to connect with their potential shoppers, build a relationship, and grow a loyal following. This is why brands need to jump on every new feature released on the platform, including the latest content format— Instagram Reels.

Instagram Reels allows you to create interactive videos, add effects and stitch the video together right within the app. This content has an ‘Explore’ page of its own where people can view different reels back on the kind of content they like and engage with the profile more.

As an online store, Reels are a great asset to help you with your customer acquisition and amplify your social media growth. Let’s dive into why Instagram Reels are worth investing in.

As an exciting part of the shopping updates, Instagram launched Shopping in Reels. While the beta phase was earlier announced in October this year, the new feature is now rolling out to global creators and businesses using Instagram Shopping.

If users view a reel with product tags, they can tap “View Products” to buy, save, or learn more about products.

This update adds to the other ways Instagram users can shop through the app’s video formats, including content in Feed, Stories, IGTV and Live.

Instagram launched Reels in August, mimicking TikTok’s format of short-form, 15-second video clips set to music. The Facebook-owned app also redesigned its home page in November, adding the Shop and Reels tab.

Benefits of Creating Instagram Reels on Your Profile

Instagram has positioned Reels as a discovery content, which viewers can swipe through and watch. The platform shows your Reels to consumers whose browsing history and preferences match the kind of content you create. This way, your visibility to new and relevant audiences is high, allowing you to acquire them as followers.

For example, if you have been liking posts on home decor, you’re going to start seeing a lot of Reels from brands that sell home decor, getting you to discover their products!

Using this interactive video format, you can create your content right within the app, no extra software or equipment needed. You can make use of the filters and effects to transform a simple idea into a killer visual.

Many brands use Reels to tell stories and build a connection with new viewers so that they want to learn more about the brand. What’s more, Instagram is promoting Reels more, showing them on the newsfeed and even creating a dedicated page where consumers can scroll through them.

As an online store, you need to start creating Reels right away to reach new audiences easily. There are so many Instagram Reels Ideas that make it easier for anyone to get started with this format. With the range of filters, effects, and transitions available, you can create a fun Reel in no time!

Tips to Make Impact from Reels

As Shopping kick starts on Reels; creators and brands of various types and sizes will straightaway start harnessing the power of shopping through videos. You need to pack valuable tips to get speedy engagements and conversions in between all of this.

  • Stay relevant: Reels is all about what is new and trending. When you create Reels, try to focus on trendy topics, themes, and cultural moments that conjoin with your audience.
  • Surprise and delight: Pull the viewer in quickly and find ways to incorporate a surprise or twist into your content. Try to carry the interest of the audience to the very last.
  • Be authentic: Organically weave in product tags wherever it makes sense, without becoming overly commercial. Do not try to show much eagerness.
  • Tell how to buy: Show viewers how to make purchases by prompting them to ‘add to bag,’ “go to website,” and “check out.”
  • Remind the audience: In your description, remind viewers that your Reel is shoppable.
  • Consider similar products: If you feature a “T-shirt in your Reel”, they may be interested in shirts or trousers. Make the most of that shoppable moment by tagging similar items.

What is Shopping in Reels?

Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Shopping in Reels is a new way to share your favorite products, get discovered, and reach new audiences with short videos that entertain and inspire people at large.

With the new update, when people play the reels, they will tap on the “View Products” button and get the list of all the products tagged into that. This will further help them to either buy, save, or learn more about the featured products.

The roll out of Shopping in Reels has now made shopping available in every format on the app, namely — the Feed, Stories, IGTV, and Live. Apart from this, businesses and creators can now add a “Branded Content” tag to their Reels to clearly disclose if the post collaborates with the brands to promote their products.

How to Enable Shopping in Reels?

Businesses and creators who have set up Instagram Shopping can tag products when they create reels on Instagram. Additionally, you can feature specific items, demonstrate how a product is used, or show your creativity to inspire people to engage with your brand through short entertaining videos.

To enable Shopping in Reels, you should follow these steps:

  1. Tap “+” to select Reels or swipe to the Instagram camera and tap Reels.
  2. Create your reel. You can record your reel or upload an existing video from your phone and tap “Next.”
  3. Tap “Cover” and slide the image at the bottom of the screen for a cover image, then add a caption.
  4. Once you’ve recorded your Reel, tap on “Tag Products.”
  5. Add the product(s) you featured in your Reel. You can also tag product collections. Tap “Done.”
  6. Tap “Share” to publish your Reel.

Types of Reels You Can Create for Your content marketing

As a video format, there are a lot of ways you can use Reels for your Shopify brand to increase reach. Here are 6 types of reels you can experiment creating:

  • Product how-to

Show shoppers the different ways they can use your products with a Reel. Such content allows consumers to visualize the different uses that one product has and makes them eager to purchase the item if they are already interested.

Product how-tos are a great way to introduce your brand to new audiences as well since it doesn’t overwhelm the shopper with too much information about the brand in general.

  • Give inspiration

You don’t just need to stick to your own products when creating Reels. You can broaden your scope to also create Reels that pertain to the needs that consumers have within your industry.

Use your Reels to give shoppers an idea of how they can improve their lifestyle and establish yourself as an expert within your industry.

  • Behind the scenes

Give shoppers a look into who you are and who your brand is by creating a behind-the-scenes Reel. Use the video to show how you came up with specific designs or products, the inspiration behind it, and even show how they are made.

These behind the scenes can also include peeks into how your team collaborates or the culture among your team members.

Reels Ideas for content marketing

  • Show how it solves problems

Consumers are loving the fun content being shared as Reels. You can create such lighthearted content too by making creative Reels on how your brand makes people’s day better or how it solves a specific pain point.

  • User-generated content

You don’t need to create content from scratch to make your Reels. Tap into user-generated content, showing how other customers are using your products. Such content is sure to build credibility since it won’t be pushing any polished and marketed content.

Instead, these Reels will be more authentic and from the viewpoint of a customer. Due to this, your UGC Reels will get better reach and allow you to build credibility for your brand.