When is the Best Time to Post on Instagram in 2022 ?

With over 1 billion users, Instagram has without a doubt become one of the biggest social media platforms in the world. It’s also home to a very engaged user base. But how do you maximize engagement on Instagram? In order to answer to this one, you need to know the response to this question: When is the Best Time to Post on Instagram in 2022?

When is the Best Time to Post ?

Instagram is undeniably one of the most popular and widely used social media sites in the world. Primarily, Instagram used to be a social space for making friends, for creating simple yet beautiful images/ short video clips for personal and entertainment purposes, but now it is much more than that, today Instagram is a mecca for knowledge and awareness (sounds like the same thing eh?), Blogging, Advertising, Branding, Selling Products, and of course Entertainment and Photography. Those things above are the reason why Instagram is used by both Famous celebrities and Marketers.

Almost 1 billion people use Instagram every month and daily 200 million users visit at least 20 business profiles. Instagram has introduced various tools for businesses too, these tools help you know/ understand your target audience better.

But one of the key aspects to excel Instagram marketing is to know the best time to post, in order to increase Instagram followers and to get more Instagram engagement; whether it’s for your personal use or for your brand awareness if you post it on the right time, you might find yourself in the limelight.

Are you still not using Instagram as a marketer? Then you’re missing a potential platform that could catapult your brand to the next level.

As the Instagram algorithm focuses on the most recently posted content, it’s important to post your content when most of your followers are online to receive instant engagement from your followers.

Is there a rule for posting time on Instagram?

Well, one crucial element of any social media marketing strategy is figuring out the best times to post, and that’s what we’re here to show you today. However, It’s virtually impossible to lay down the best times to post on Instagram that will work for each and every user.

You need to do some digging to find out what will work best for your accounts. Analyzing your audience is the ultimate starting point.

When is the Best Time to Post on Instagram?

Let’s move on to how, exactly, you can pin down the best times to post.

Several organizations have carried out investigations over the last couple of years to determine the best time to post on Instagram. Naturally, they don’t fully agree with each other, but some clear trends show through.

Use Instagram Insights to find the best time to post

Alright, so once you gain access to Instagram Insights, you’ll see 3 cards – Content, Activity, and Audience. When you go to the Audience tab and scroll all the way down, you’ll see when your followers are most active – by days of the week and by hours.

Posting during these times can help you increase your organic reach – it’s when your followers are simply the most likely to stumble upon your content. However, there are some limitations to Instagram Insights:

  1. Using the tool you can only access your audience insights from the last 7 days (which are not always fully representative of your account’s performance).
  2. You can’t analyze longer periods of time.
  3. Moreover, you can’t generate and download reports, and sending basic screenshots to your supervisors or clients may seem a bit unprofessional.
  4. You can only analyze one Instagram account at a time. If you wish to analyze more, then you need to log in to each account and access Insights separately for each profile.

So, is Instagram Insights enough if you’re serious about building a foolproof Instagram strategy? Not exactly. Instagram Insights is a very basic tool and as you grow, you will need more specific data. 

Here’s what we mean by more specific. Your followers’ activity is one thing, but you’ll get more valuable insights from thoroughly analyzing your own strategy and looking for inspiration in your best-performing posts. You can further narrow down what your audience likes – and when – by analyzing your competitors since you most likely share the same target group.

Analyze your competitors on Instagram to find the best timing

Analyzing your competitors on social media will help you put things into perspective and establish your own KPIs. By benchmarking against rivals who have similar resources and speak to similar target groups as you, you’ll find out how well your content does in comparison to theirs, and which key performance indicators (KPIs) it may be worth for you to pursue.

Let’s assume that you need to find out how often you should post to Instagram – just look at how often your competitors publish content and treat that intel as a starting point for your experiments.

Best time to post on Instagram Based on Past Studies

  • Considering we’re talking about digital marketing, in particular, it’s even harder to predict which time phase is the most appropriate; at least that was the case before people realized it’s the importance and started researching it. Their exhaustive research bore fruits that are being reaped till this day. And just a tiny bit ahead you’ll find those fruits and become a bit smarter about posting on Instagram when you’re done with this article.
  • Let’s start with the General Category, After so many studies and observations it has been seen that for consistent engagement it’s better to post from 9:00 am to 6:00 pm on weekdays. The worst time to post is before 6:00 am and after 9:00 pm as most of us will be asleep during these hours. But if you are looking for peak time to post, it is on Wednesday (best day) at 11:00 am and on Friday from 10:00 am to 11:00 am. And avoid posting on Sundays as it’s the worst day to post.
  • Consumer goods, if you are trying to showcase or sell your products you need to post in peak times, and the best time to do that is on Wednesday at 3 pm. You can post from Tuesday to Friday from 11:00 am to 3:00 am but avoid posting before 5:00 am and after 9:00 pm. Don’t post on Sundays either as your post will get lost in the noise.

Best time for posting on Instagram in 2022

  • For Media companies, they get consistent engagement from Monday to Friday from 8:00 am to 10:00 am or from 2:00 pm to 4:00 pm. But the peak time for media companies is on Friday at 9:00 am. And the worst days to engage with your audience are Saturdays and Sundays. And just like other industries, they don’t get engagement before 5:00 am and after 9:00 am.
  • For the Education industries, the engagement time is quite different. As the audience of education content is mostly students, who most probably stay active at night that’s why to make sure to post in afternoons or evenings. And for consistent engagement try posting on Wednesday, Friday, or Saturday from 9:00 am to 9:00 pm. The best time to post is on Friday at 10:00 pm as Saturday is a weekend, students will be staying active till late. The worst time to post is before 8:00 am and after 11:00 pm.
  • For Nonprofit industries, the best days to post are Tuesday from 1:00 pm to 3:00 pm and Wednesday at 2:00 pm. And for consistent engagement try posting on weekdays from 10:00 am to 4:00 pm. The worst day to post is of course Sunday.
  • For Tech industries, Instagram can be a great platform to showcase your work environment as many people look at Instagram to find how it’s like working in that particular company along with the products. For consistent engagement try posting from Tuesday evenings to Wednesday afternoons and on Friday from midnight to 10:00 pm. While the best times to post are on Wednesday at 6:00 am and from 9:00 to 10:00 am and on Friday from 7:00 to 10:00 am. And avoid posting from Saturday afternoons to throughout Sunday.

When to post?

  • For Healthcare industries, the best day to post is Tuesday and even better if you can post at 8:00 am on Tuesday, while weekends are the worst time to post.
  • And For the Finance industries, it might seem unusual to use Instagram but there are various brands that use Instagram to share news, updates and to show their fun side. For them, the best time to post is Wednesdays and Fridays afternoon, while the worst day is Thursday.

Some Tricks to find the best time to post on Instagram

  • Find Your Top Time Zones & See When Your Followers Are Online

When it comes to the best time to post on Instagram, it’s essential to think about the time zones of your Instagram followers.

The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool, Instagram Insights.

  • Experiment with Posting Times and Measure Your Progress

If you’d rather crunch the numbers yourself, you can create a spreadsheet. You can track how much engagement you receive when you post at different times on different days.

Start by picking five different times throughout the week.

For example, if you notice that your followers are most active between 5pm and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm.

In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.

It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.

Posting Time Tricks

  • Consider Instagram Algorithm Factors in Timeliness

Instagram’s algorithm gives more weight to the time that something is posted.

So does this mean the chronological feed is back? Not exactly.

Instagram adjusted their current algorithm so that, among other things, very old content doesn’t constantly get bumped up in people’s feeds. Basically, it gives priority to newer content.

There are a number of factors that influence the Instagram algorithm, including how much engagement a post gets and how long people spend viewing a post.

With the recent change, Instagram has essentially shifted the importance (or weight) of these factors so that the time that people post has more influence on what appears on your feed.

  • Save Your Important Posts for Weekdays

The differences are slight, but average Instagram engagement does shift depending on the day.

For example, B2B companies may get more engagement during the week. While their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts.


It’s true that every Instagram account is different from a unique audience. Moreover, they have different time zones. But if you do your research or follow the pre-existing research, then you’ll find your marketing pages attracting more and viewers each day. Of course for that to work properly, you need to make sure that your posts are worth their time.

If you have any questions, or suggestions (or grammar corrections) do drop us a comment below, till then Au revoir.