One of the ways to earn money is through the Telegram channel or Instagram page or other social networks. In this article, we will introduce the most successful Instagram celebrities. We will also look at how to earn money on Instagram. Join us to get familiar with the highest-earning Instagram influencers in 2022.
Highest-earning Instagram influencers
The potential for monetization on social media is far more astounding than you might think. The celebrities and Instagram influencers earn exorbitant amounts of money for every post they make on these platforms.
This year, Hopper HQ, which works in the field of planning on Instagram, has published the annual list of the richest and most lucrative celebrities of this social network.
This ranking is based on internal Hopper HQ data as well as general data on the value of each post. The amount paid by each brand and the value of each Instagram post in terms of engaging and attracting the audience is also evaluated.
At the top of this list is Dwayne “The Rock” Johnson and the famous billionaire in the world of fashion and clothing, Kylie Jenner.
Of course, the amount of these revenues is not accurate because brands and influencers never disclose the amount of money exchanged. However, such staggering figures once again show the role of social media in advertising and Instagram marketing. In the following, we will present a list of the highest paid celebrities on Instagram.
Who are the Highest-earning Instagram influencers in 2021?
1. Dwayne “The Rock” Johnson, @therock
Cost per post: Approx. AUD $1,461,498 (USD $1,015,000)
2. Kylie Jenner, @kyliejenner
Cost per post: Approx. AUD $1,419,938 (USD $986,000)
3. Cristiano Ronaldo, @cristiano
Cost per post: Approx. AUD $1,280,071 (USD $889)
4. Kim Kardashian West, @kimkardashian
Cost per post: Approx. AUD $1,235,434 (USD $858,000)
5. Ariana Grande, @arianagrande
Cost per post: Approx. $1,229,869 (USD $853,000)
6. Selena Gomez, @selenagomez
Cost per post: Approx. AUD $1,222,660 (USD $848,000)
7. Beyoncé, @beyonce
Cost per post: Approx. AUD $1,110,342 (USD $770,000)
Highest-earning Instagram influencers
8. Justin Bieber, @justinbieber
Cost per post: Approx. AUD $1,077,176 (USD $747,000)
9. Taylor Swift, @taylorswift
Cost per post: Approx. AUD $1,041,126 (USD $722,000)
10. Neymar da Silva Santos Junior, @neymarjr
Cost per post: Approx. AUD $1,015,170 (USD $704,000)
Making money on Instagram
So, here are some simple strategies to earn money on Instagram:
- The first method:
Direct sales of products. Most likely, you can find many manufacturers of personal, fashion or decorative accessories on Instagram who publish photos of their products. They then sell them and use Instagram as a free medium to promote their products. Surely, this is the fastest way to monetize Instagram.
- The second method:
Advertising. Some people gain a significant number of followers and become popular Instagram influencers. Then, by placing advertising among their published content, they earn a good income. Therefore, this is one of the easiest ways to make money from Instagram. You can also become one of the highest-earning Instagram influencers!
- Third method:
Branding. This method is for business owners who use the potential of Instagram to develop their brand and marketing.
In this way, brands do not constantly emphasize a particular product or service. However, instead of selling the product directly, they try to send customers to the main place of supply. For example, customers go to a website or store. This is the most basic way to make money from Instagram.
Earn money on Instagram
- The fourth method:
Buy and sell pages and followers. This method is in fact the same as a broker. People make fake pages and attract users with strange methods and then sell them to others. Meanwhile, they do not spare any effort to abuse the trust of others!
Although this method can have a good income, but it is the worst way to earn money online.
Highest-earning Instagram influencers: Some tips for making money on Instagram
In any way you choose to make money on Instagram, you need to have a large number of followers. To achieve this goal, after creating the page and starting the activity, follow the following methods to progress quickly:
- Use a personal site or blog:
If you have a personal site or blog, be sure to include your Instagram address or in it. Therefore, the audience of your site or blog will follow your shared photos on Instagram.
- Use of other social networks:
Publish your Instagram address on other social networks you are on. Usually, every social media focuses on one type of content format. For example, YouTube focuses on video, or Twitter focuses on microblog, etc. You can certainly use the trust of your friends in other social networks for this purpose.
- Branding on Instagram:
Try linking your Instagram page to a brand, such as a website or store or even your personal name. In this way, you will build trust. Moreover, you will have better communication with your target audience on Instagram.
Tag your friends:
By tagging your friends, the shared photo will also be published on their page and will be noticed by their followers. Be careful not to overdo it, use this feature wisely, otherwise you will be known as a spammer.
Tagging is the insertion of friends’ usernames when publishing an image.
Tips for making money on Instagram
- Do not post photos without captions:
Give a brief description for each image, especially if the viewer needs to know what the subject or purpose of the image is. Have a completely informal and simple tone. On Instagram, a friendly tone works better than formal one.
- Check the hashtag in the description:
Instagram gives users the ability to search #hashtags. Include hashtags in your target sales or brand keywords. If you need to know more about how to use Instagram hashtags, you can check this link out and use the tips.
- Use short texts:
Instagram is an image-based social network. Avoid long texts in the comments section. As usual, users visit your page with the aim of seeing the image, not reading the article!
- Reply to users’ comments:
Be sure to respond to user comments, even criticisms, in a friendly manner. Interacting with users is an important principle in any internet business. Then, by analyzing the comments, you can evaluate the performance of your content production and business.
- Take high quality photos and videos:
Use high quality photos and videos. Do not use low-light, low-quality photos with poor framing. Don’t use photos from web archives. Make creative 15-second videos. These videos are very impressive due to their small size.
How to make money on Instagram?
- Make the least use of Instagram filters:
Instagram has popular filters that help you improve your photo when sharing, but it is interesting to know that photos that use a lot of unnatural filters are 30% less liked.
- Have a real and well-known identity:
Do not use anonymous nicknames in your username, if you have a store, activity, site or brand. Instead, use a real name that is known. This conveys a good sense of trust to users.
- Follow others:
At the beginning, try to make most of you following. Follow people who are close to your business and business goals, not movie or football celebrities!
For example, if you are interested in journalism or you are a sports car salesman, following people who are interested in these activities can increase your following.
- Publish exclusive and attractive content:
Publish content for Instagram that is different from what you normally create. Make sure that kind of content is prepared and produced only for Instagram.
Make money on Instagram!
- Schedule regular updates:
Update your Instagram regularly and at certain times. General statistics show that the last hours of the day and night are better, but this is not a fixed rule. On the other hand, you can extract this schedule from the feedback and tastes of your page users.
- Understand special occasions and days:
Teacher, student, Edison’s birthday, World Children’s Day, etc. can be good topics for producing calendar content. This conveys the feeling of updating and matching your activity to your Instagram followers. Use social events that are relevant and parallel to your activity in content production.
- Involve users in publishing content (UGC):
For example, you can create different campaigns or offer a discount code. For example, Special codes that are only published on Instagram. Ask others to use your discount code or campaign by tagging or inviting their friends to follow.